Career in Marketing vs Career in Coding | A Complete Guide

Career in Marketing vs Career in Coding | A Complete Guide
 Arya College
 12-Jul-2022

Marketing and Coding- both have immense potential in the near future. Statistics say that the coding industry will grow by 16% in the next decade. And the marketing industry will grow two times in the next decade. It is really important to keep up with the fast-paced world and secure your place. So if you are thinking about either of these two fields, it is safe to say that your head is in the right direction.


In this guide- we will discuss the career opportunities, median salary, growth potential, ad so many more things that will give you a clear understanding of which career path to choose.

Career in Marketing- A Complete Guide

So you want to start or advance your marketing profession. The excellent thing would be that the marketing sector is expanding, and modern marketers may specialise in various tasks depending on their skill sets.


The makeup of each company's marketing team evolves as the industry develops, and you may be unsure which path you want to pursue. We've detailed some of the most popular marketing professions, what people in those positions perform, and what you'll do if you want to begin down that path to help you determine what sort of job you're most suited for.


1. Marketing Executives

A marketing executive is responsible for implementing, creating, and overseeing sales advertisements to promote brands, services, and goods. They may also do market research, keep track of consumer trends, and provide sales performance reports. They can also establish connections with clients, consumers, sponsors, and representatives from the media.


2. Email Marketing

Due to social media algorithms, only a limited part of an account's audience will view their social media post. As a result, businesses search for new ways to attract the entirety of their target population. Because a newsletter's number of subscribers opts into a brand's messaging, email remains a valuable asset in the marketing business. It's an inherently more captive and interested population, and email marketers that understand how to take advantage of the chance to communicate with people in their inboxes may do rather well.


Working in email marketing requires balancing data analysis & editorial approach. You're constantly compiling blog content and links in newsletters or promotions for subscribers; building and launching campaigns with an email service provider; click-through rates, tracking open rates and subscriber figures; and running A/B tests and other experiments to improve performance.


3. Social Media Marketing

When a company makes an offensive joke on social media, it's customary for onlookers to blame the blunder on "the intern operating the Twitter account." However, no sensible employer would trust an unskilled intern with a brand's Facebook, Twitter, or Instagram accounts. The bigger the brand, the bigger the social media team, with more high-ranking marketers in charge of the company's social media strategy.


4. Social Media Marketing

Social media marketing creates content that follows a brand's style guide, but it's vital to remember that they don't spend their days writing copy. Instead, they interact with a brand's right audience at the right time, prepare engagement data analysis, develop future initiatives and strategies depending on that assessment, and collaborate with other marketers to achieve their goals. 


If you want to work as a social media marketer, the very first thing you need to do is establish a strong professional online presence. You might also consider working with brands or small companies on a project basis to build a collection of social text and multimedia assets. If that isn't a possibility, you may always create a sample social media plan for a business you respect, similar to a spec script written by a potential TV writer.


5. Brand Management

A brand manager is in charge of all internal and external communication and bringing a company's or product line's brand to life. A brand persona is a set of messages and customer experiences that carries a company's narrative (similar to what you would have seen on the "About" page ten years ago) among all platforms.  A brand manager is in charge of all parts of a personal brand simultaneously. Being in brand management is both a creative and a project management position. 


Without any marketing expertise, getting into brand management is nearly hard, but if you're currently a marketer trying to advance, volunteer for corporate planning initiatives at your workplace. Then, when applying for a position as a brand manager, you should be able to describe many examples in which you put out the fire for a firm, modified a brand's messaging to appeal to a certain target, or built a venture with multiple team members.


6. Copywriting and Content Creation

Brands are starting to produce content in the same manner that publishers and media firms do, and the authors and designers they pay to do so are known as content marketers. Isn't it simple enough?

Even if you're a talented writer and marketer, you might need to get some training in the branded narrative before your content marketing career has taken off. That's very natural. Reading a book about storytelling mechanics can help marketers improve their talents. Telling a tale may seem obvious, but it's easy to overlook when you intend to sell something.


6.Communications/ PR

Like many other positions on this list, a media affairs or corporate communications marketer will work collaboratively with marketing professionals, content advertising agencies, and event marketers. In addition, PR reps are frequently entrusted with promoting the material created by a business's marketing and the brand and company overall. As a result, they're frequently required to join a role with a strong professional connection to accomplish their job properly.


You'll likely create a lot of press releases as a communications professional, and you'll need to cultivate contacts with business journalists who could find your company's updates noteworthy.


Develop a body of projects by completing small-scale promotional work (for a friend's side business, for example, or a local presidential campaign). Be certain to illustrate the range and depth of your expertise. Create promotional content, take advantage of your network in novel ways to gain recognition, and put your speechwriting talents to the test.


Whatever marketing specialty you choose, you'll discover that employers need employees with good interpersonal skills, outstanding verbal and written abilities, and varying degrees of data experience. In addition, professionals who like learning a new skill, using data to influence their work, and communicating with colleagues from various departments are in high demand in the marketing sector.

Career in Coding- A Complete Guide

You've always been captivated by the concept that a fun smartphone app or a complex computer program can all be boiled down to a few lines of code. How a collection of letters, numbers, and symbols put together in the right order may power a whole software system


This piqued your interest, prompting you to learn some fundamental programming languages and experiment in the discipline of Coding. Finally, you're starting to believe that you could use your self-taught talents to pursue a programming job.


You're in luck if the scenario below describes you. In the realm of technology, there are a plethora of programming professions to choose from. 


Colleges offering marketing courses:

  • Indian Institute of Management, Ahmedabad
  • Indian Institute of Management,
  • Indian Institute of Management,
  • Arya College of Management, Jaipur
  • SP Jain Institute of Management and Research, Mumbai


What types of programming positions are available? What are the responsibilities of the job? What can you expect to receive as a computer coder? We have the solutions to these and other questions.


Using real-time employment analysis software, we looked at over 1.8 million job listings with programming abilities listed as a preference.


We were able to identify nine frequent programming occupations based on the data. Learn more about these positions and decide which one of these coding careers appeals to you.


1. Website Developer

A web developer's work directly affects how a website appears and works. While all programming occupations require patience, this one offers more immediate rewards than the majority. Web developers pay attention to their clients' wants and solve problems to provide them with the greatest website for their business. You have a functional, accessible website to show off your hard work at the end of a project. Web developers who can exhibit a sample of their services and have a strong grasp of Coding are highly demanded.


2. Software Applications Developer

Software developers are in charge of developing and improving apps for smartphones, tablets, and other mobile platforms. This is an excellent programming profession for someone with a "big picture" mindset who enjoys working with others to bring their ideas to life. It's also beneficial to have a rudimentary understanding of Coding and mathematical ability.


3. Data Base Administrator

Database administrators are in charge of protecting, managing, and troubleshooting online storage for massive volumes of data. This might be the Coding job for you if you enjoy studying and retrieving data and solving problems quickly.


4. Computer Systems Engineer

Computer systems engineers are in charge of finding answers to difficulties with complicated programs, system administration challenges, and network issues. They cooperate with developers to discover viable solutions and work closely with customers or stakeholders to comprehend system demands. Another programming vocation that is appropriate for business executives is this one.


5. Business Intelligence Analysts

Programming skills are a plus, but they aren't required for business information analysts. This role is for the backstage marketer that accumulates all of the cold data about software applications and trends to identify which software can aid in the resolution of business initiatives. This can be a suitable programming job for you if you enjoy the basics of Coding but don't necessarily want to make a career out of it.


6. Network Systems Administrator

Network system administrators keep their networks' computer environments up to date and backup data to avoid disasters. The main duties include:

  • Providing data security.
  • Preventing viruses.
  • Ensuring that programs are error-free.
  • Safeguarding both the network and the computers' hardware.


Some Colleges Offering Btech In Coding:

  • Indian Institute of Technology, Madras
  • Indian Institute of Technology, Bombay
  • Indian Institute of Technology, Roorkee
  • Arya College, Jaipur
  • Vellore Institute of Technology
  • SRM Institute of Technology
  • BMS Institute of Technology, Bangalore
  • Pune College of Engineering


Is Coding worth it?

Yes, Coding is an excellent job since it offers many opportunities, many of which are well-paid. In addition, Coding may be a satisfying job because of its effect on everyday life, and it can also be enjoyable for someone with a wide range of interests.


With each passing day, the possibility of someone making a living doing something they enjoy grows more plausible. But unfortunately, that was not an option for our parents. Because the world was, for lack of a better description, considerably simpler, there were only so many different sorts of occupations to accomplish. We're not going to go into great detail about how things have evolved since then, but you get the idea.