Role of Sales in an Organization

In a country, as big as India, having the second largest population in the World, creating a brand value is something which cannot be considered as simple or straightforward. We all could remember the good old days when we used to go to a pharmacy or a general store and asking for Colgate, in place of asking for toothpaste or when we used to call noodles as Maggie. Every noodle was Maggie and every toothpaste was Colgate. This is what a good marketing and sales team can accomplish. Something that affects how people think or pursue.

In any organization, the role of the sales department is very pivotal in the success of the business. The distinctive and necessary role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organization offers that can fulfill their needs. Now you can have the best product or service ever been available to the consumer, but without sales, your company will struggle to survive. As a business owner, if you’re not concerned with increasing sales, your company may not be as profitable as you hope it would be.

Broadly the work of sales can be split into three categories.

  1. Understand the consumer and his needs (Consumer Behaviour)
  2. Reaching out to the consumer before your competitor
  3. Feedback of the consumer

Before jumping in the field and pitching the product to the masses, the sales need to understand the needs of the consumers because the consumer and his needs not only changes from city to city or from locality to locality but also from individual to individual. After preparing a comprehensive idea, then only the product/service should be devised.

Then comes the product pitching to the consumer. It can be through visual, auditory or kinesthetic. Also, the sales need to reach the consumer before other competitors providing similar services or products and thereafter create a brand value among the masses. In the modern era, this task is both easy and challenging at the same time. As the consumer can get influenced from virtually anything like a TV Ad or a banner so making the consumer sticking to your brand is quite a difficult job to accomplish. An ideal ad or product should be like a song, which once heard get stuck in mind, and kept on repeating itself.

The work of the sales does not end here. To ensure customer retention and the continuous sale of the commodity or the service, the regular feedback of the consumer is of prime importance. Through this subsequent improvisation or modifications can be carried out as per the need of the consumer.

The roles of sales representatives in businesses are diversified, requiring multi-skilled and efficient personnel who will grow their skill-set with the ever-changing needs of the consumer and the advancement of the organization they are working for. If you are an individual, pertaining to these skills, it is highly likable that you will be preferred over other individuals, by any business or organization.

These skills need time to nourish over time and cannot be incorporated by the customary education system. This is where Arya Colleges at Jaipur is working on with its students. Not only the students of Marketing and IT streams of MBA but also other graduates akin to Engineering, Bachelor of Commerce, Arts or Science needs to be training in methods like Neuro-Linguistic Programming (NLP) and related methods, offering invaluable insights into customers and people in general. There is a dire need of such learning institutes which can help the students in developing the requisite skills, which will not only aid them in winning over their competitors in pitching sales (or any other area) but also building a rapport among client and colleagues.

At Arya Colleges jaipur, students get to observe and work at varied business houses; be it banking, consultancy, retail or marketing. Here we would like to add that Arya has Business and start-up Incubation Centres which train the students on various platforms wherein they learn digital marketing, AdWords etc. Arya also emphasizes on its students carrying a high moral character as it reflects in customer dealings. Arya Group being one of the Premiere Institutes of Rajasthan for Engineering and other graduates courses aim at preparing the students to be industry ready and having life skills, which will make them excel in both professional and personal lives. In the term of sales

“It’s not about having the right opportunities. It’s about handling the opportunities right.”

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