In the year 2015 the union government embarked on a flagship programme to transform India into a digitally empowered society and a knowledgeable economy. The project was called Digital India Programme.
The initiative is centered on three key points
- The development of digital infrastructure.
- Delivery of government services digitally.
- Eradication of digital literacy.
Since the launch India has charted a unique path to digitization, the impact of which is inclusive, empowering and trans-formative. Today India is amongst the top two countries globally on many dimensions of digital adoption, and by the Year 2022 India’s digital economy is likely to cross one trillion dollars. India is becoming a world superpower in the field of digitization.
Impact and Growth:
The digital India initiative has led to a digital revolution in the country. The transformations it has brought about in the lives of citizens today is revolutionary. India is making tremendous progress in the field of digital infrastructure, broadband connectivity is reaching villages. Over hundred crore mobile phones are active in the country. According to a report by Internet and Mobile Association of India internet data is becoming the tool for service delivery. India’s Internet services sector is expected to reach 76.4 billion dollars in 2020 to up by forty four percent from its current evaluation of 30.8 billion dollars in this report.
Since its launch significant progress has been made under the digital India programme in three and a half years more than 12,000 rural post office branches have been linked digitally. Electronic transactions related to e-governance projects in the country have increased significantly in order to strengthen digital infrastructure. Two lakh seventy four thousand two hundred and forty six kilometres of optic fibre connecting more than one lakh gram panchayats under Bharat net has been laid. There’s been a rapid expansion in the network of common service centres which act as access points for delivery of various electronic services to villages in India positioned as strategic cornerstone of the digital India programme. VG Gao or digital village is conceptualized as a connected village where citizens can avail various e-Services of the central government state governments and private players. In the last few years India’s digital index has grown tremendously it rose by 56 percent during 2014 to 2017 from 18 to 29 on a scale of one to hundred. This has placed the country’s second in terms of growth among 17 emerging and mature digital economies. According to McKinsey Global Institute there’s also been a steady rise in the use of Internet users in the country in the last few years due to increased availability of mobile Internet in India. India has around 300 million daily active users up from 10 to 15 million daily active users in 2011 at the current pace of growth the total number of Internet users in India is expected to be 650 million by 2020. Besides the government has also introduced a number of initiatives like digital lockers to share documents electronically the cloud storage service is now being used by millions of Indians to enable digital payments.
By 31st March 2019 the digital India initiative is not only creating empowerment but also generating employment opportunities and is promoting entrepreneurship.
The digital India initiative is transforming not just the technology space but also contributing to environmental changes, e-generation technologies will help in lowering the carbon footprint, reducing fuel consumption and waste management.
Arya Group of Colleges is pioneering digital marketing as the group itself certified with Google Adwords. They arrange many certificate courses in association with Google for students’ in depth learning. Many short certificate courses are also taught to the students during their internships.
Recently Arya College conducted 5 day free of cost seminar come workshop in digital marketing for the better learning of the students and understanding of digital marketing. The industry pioneering engineering group clearly understands that digital marketing is going to 1.6 trillion dollar market so they have introduced certificate courses in their as well curriculum so that students are ready for any sorts of challenges once they are out of Arya Group of Colleges.
It is the commitment of Arya Group of Colleges that they will provide students which are profound in every aspect to the industry.
India is at the forefront of driving the global digital revolution forward. India’s economy is rapidly converting into a digital economy with a latter expected to touch 1 trillion dollar mark by 2022 by 2030 India will be 10 trillion dollar economy with half of this accounted for by the digital economy.
The impact of digital India campaign has still not gained full potency.The rural areas are still deprived of the benefits of digitization to a larger extent. Network issues, lack of digital infrastructure, low penetration of smartphones, poor maintenance of the existing infrastructure are still impediments in the way of a fully digitalised and modernised India.